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Scarcity, Guarantees & the Cohort Method (with Vince Del Monte) Pt.1 - March ‘22 | Ep 452
The Game with Alex Hormozi
How to Streamline the Operations of a Fitness Chain
The second of the urgency is rolling seasonal urgency. This is especially valuable for fitness space, right? So you can run a promotion of some sort and then use an arbitrary end date to bookend your months. And so it's real genuine urgency that we are, that we are introducing in this sales process to drive more decisions.
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