The Four-Square Genre of Gamification

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I think that if gamification is well designed, then the user should care about it because it's helping them know whether they're doing well on something that they've already bought into. So what are some of the other genres you outside of the four-square genre of games? Honestly, it's something that I'm developing over time. One of my goals is just to develop many different genres of gamification by working on many different projects and figuring out what sorts of general structures are repeatable.

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How do you design a product to handle user failure? How do you keep users motivated even when they fail? How do you successfully onboard new users? What are some different kinds of search behavior? How and when does gamifying a product increase user engagement and success? What psychological components do games attempt to engage with? How do we develop expert intuition in a domain?

Rob Haisfield is a behavioral product strategy and gameful design consultant. He applies behavioral science and game design principles to products to influence user behavior. This is based on the thesis that when people use tools in ways that allow them to more effectively accomplish their goals, they gain more value. He also works as a behavioral product strategist for Spark Wave and its various portfolio companies, recently focusing on the onboarding for GuidedTrack. You can learn more about him at robhaisfield.com, follow him on Twitter at @RobertHaisfield, or email him at rob@influenceinsights.io.

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