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He Sold His First Software Business For Millions with No Experience | Kieran O'brien

We're Gonna Make It

CHAPTER

How I Identified a Clumky Pain Point in Influencer Marketing

When I was 17, I was running a marketing agency and helping with influencer marketing for like three businesses. And one of my best friends has a big automotive YouTube channel. When they said that, I have no idea what a media kit is. Media kits are actually before the whole influencer marketing thing existed even before social media. There's got to be a website that just does this for you. Like, why does this not exist? You know, that's how I first kind of used my first real money which I then used to start an actual company.

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