263: Jason Bay’s Cold Calling Coaching Framework
The Predictable Revenue Podcast
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How to Reduce the Cognitive Load of Answering Questions
There is an inherent shame of admitting problems to people that you don't know and weakness. To get someone to admit they have a problem, talk about it through the lens of other people like them. A how or what based question is usually kind of the trick there. And then lastly, you want to ideally keep that question open ended.
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