7: Evidence-Based Management - Strategic Goals
Agile for Humans with Ryan Ripley and Todd Miller
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Understanding Impact-Oriented Strategic Goals
This chapter explores the shift towards setting strategic goals based on impact and outcomes rather than just financial metrics, emphasizing the need for inspiring and performance-driven objectives. It discusses the debate on whether making money should be a strategic goal or a byproduct, underlining the importance of evaluating the true impact and outcomes of goals.
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