AI is changing how marketing teams work, but it’s not just about new tools — it’s about shifting mindsets and building a true partnership between humans and AI.
In this episode, Liza Adams, a former big tech marketing executive turned AI and marketing advisor, shares how she helped a marketing team transform by integrating AI “teammates” alongside humans. With 25 marketers and 25 AI agents working together, this case study demonstrates how AI can deliver real value by automating repetitive tasks, enhancing creativity, and enabling more informed decision-making.
Liza breaks down how to start small with AI, aligning use cases with business goals and leaning into early adopters who inspire the rest of the team. She also emphasizes the importance of AI literacy and empathy in managing fears and resistance while sharing practical tips on integrating various AI tools to minimize errors and enhance outcomes. This episode goes beyond theory, providing a grounded examination of how AI is reshaping marketing organizational charts and workflows as we speak.
In this episode, you’ll learn:
- What it means to think of AI as a teammate, not just a tool
- How to identify the best AI use cases by aligning with strategic priorities or pain points
- Ways to build AI literacy and manage change with empathy
- Tips for combining AI models to reduce hallucinations and improve accuracy
Jump into the conversation:
(00:00) Introducing Liza Adams and the AI teammate concept
(05:30) Real AI use cases transforming marketing workflows
(09:00) Aligning AI projects with strategic initiatives
(11:00) Case study: shrinking human headcount, growing AI agents
(15:40) Overcoming fear and resistance through empathy and education
(18:10) AI literacy as foundational for smart adoption
(20:20) Legal and policy considerations in AI rollout
(25:00) Practical prompts and ways to reduce AI hallucinations
(28:30) Career moments and marketing myths busted
