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S2E7: BCG-Style Case Walkthrough with Experienced Hire

Strategy Simplified

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How to Get the Lifetime Value of a Purchaser

So we'll wait the first year by the percentage that buys to bring that number down in the first place. Because what you found me was still the lifetime value of an actual purchaser, not the lifetimevalue of our population. So 80% of $15 that would be 15 times 0.08 and then 20% of 8% that would be 8 divided by five. And that will be 1.6% percent. That makes a lot of sense. Exactly. I have good news for you.

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