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Be The Most Interesting Brand In Your Market with Ross Simmonds
Marketing Against The Grain
Is Intellectual Property Core to Marketing?
Ip used to be comic book movies and just relegated to the entertainment industry. Now we're seeing intellectual property be core to everything we've done. If you were not thinking about intellectual property long term, building nor acquiring it, you were going to lose. There's a major shift happening with ip, and i think it's kind of going to present a lot of new opportunities for brands around how you mobilize your communities to take the ip and turn it into something by them.
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