All It Takes Is A Goal cover image

ATG 10: Memory Hack: Learn the two tricks elite athletes use to accomplish big goals.

All It Takes Is A Goal

CHAPTER

The Peak End Rule

The last moment of an experience can have a huge impact on your life and career. The peak end rule applies to everything from dieting to relationships, says author John Sutter. "I had no idea that the last moment of my experience was that powerful," he said.

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