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Episode 151: Powerful Case Studies with Joel Klettke
UI Breakfast: UI/UX Design and Product Strategy
The Value of a Case Study
The case study is an asset that virtually every B2B company needs. Case studies do three jobs: They inspire, they educate and they sell all in one asset. Only you own that success story. And so it gives you this competitive edge in increasingly competitive markets to say, "Here's something that uniquely positions us"
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