I think this is consistent with what you're describing. I just read some research to meta study about all of the research that's been done in the English language about problem finding or problem solving. They found that the ratio was between six to one, that is six articles in problem solving to every one article and problem finding. That was at the lowest level, the highest level, it's 100 to one,. So that there is this enormous bias towards solutions and this relative disinterest towards actually staying in what you just called the problem space. You want to get out of that solution space, understand what they're trying to accomplish at a high level.
Today we are back with part two of my conversation with Tony Ulwick. By the end of today's episode, you will better be able to identify the real job to be done with the people you interact with. That will increase your influence tenfold, while significantly reducing the times that you put effort into creating a new product, or a new service for somebody else that ultimately isn't even valued.
Learn more from Tony here: https://strategyn.com/tony-ulwick/
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