How Do We Think About Scale in a Pandemic?

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A lot of the audience for this show are business leaders, and one of the questions that comes up perennially abou these large systemic challenges. Do you have a framework about how you think about what those different roles and responsibilities are? I do. There's a lot of tak now about public private partnerships and multi stake holder partnerships. And i've learned, and my observation over the years is i've seen a lot of really good ones that are won offs. They will help some people, don't get me wrong but they're not going to be game changers.

Gayle Smith is the CEO of the ONE Campaign, the advocacy group founded by U2’s Bono — and last year, she was tapped by the U.S. State Department to coordinate America’s COVID response and vaccine distribution globally. Her experience both inside and outside government gives her a distinctive outlook on how business can and should help on humanitarian issues, from Ukraine dislocation to climate change. She also shares lessons about effective advocacy: tactics pioneered by ONE that can be useful to any organization trying to generate impact.

Learn more about the ONE Campaign: https://www.one.org/

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