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Use This Marketing Framework To Build A Cult Brand
Marketing Against The Grain
How Do We Position This Vision in Positioning?
Christopher Lockheed: It starts with a clear vision, which is a point of view and the problem you're solving. Then it gets into positioning and positioning is, are we in an existing category or are we in a new category? And then you decide on those things and then you go into messaging, and then everything just becomes about how you tell that message. He says marketing needs to understand and be aware and involved of all three steps.
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