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4min chapter
It’s a Small Aisle After All
99% Invisible
The Importance of Planograms in Supermarkets
Supermarkets work with some of the biggest brands on the shelf to make planograms, brands like cococola nese or fredoley. These brands decide where their products get placed, and they aren't exactly giving themselves the worst spots. Super markets also allow these huge corporations to dictate where smaller brands should go as well. It's very insidious. And this is something they call category captains.
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Listen to the best highlights from the podcasts you love and dive into the full episode