16min chapter

This Week in Startups cover image

How Pie's 'Block Ads, Get Paid' Model Is Giving Users Control of Ads & Privacy | E2012

This Week in Startups

CHAPTER

Rethinking Online Advertising and Consumer Trust

This chapter focuses on evolving business strategies that aim to enhance consumer confidence in online shopping, particularly through innovative advertising models. It discusses the implications of partnerships with large corporations like Amazon and the need for a Chrome extension that offers a more transparent advertising experience. The conversation delves into user control over ads, a points-based rewards system, and the advancements in ad blocking technology, all aimed at restoring trust and privacy in online interactions.

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