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9min chapter
How To Guarantee AI Won’t Replace You (#155)
Marketing Against The Grain
The Importance of AI in Marketing
The chapter discusses the significance of AI tools for marketers and provides tips on how companies can adopt and implement these tools. It also explores real-life examples of implementing AI at HubSpot and Zapier, resulting in improved customer satisfaction and increased usage of AI tools. The concept of a go-to-market concierge and personality-led growth in the context of AI and content creation are also discussed.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode