Brothers in Business: Balancing Skills for Success

This chapter highlights the unique skill sets of two brothers who co-manage a franchise business, focusing on their external vision and operational execution. They share insights on assessing business opportunities, emphasizing technology and a strong sales-driven culture, while underscoring the significance of relationship-building in their model. The discussion also covers the transition to a strategic role in managing franchises, the value of military backgrounds in building accountability, and the evolving landscape of digital marketing, particularly through social media.