The Last Great Frontier of the Beef Supply Chain

I want beef to be a big part of the American consumer in the 20 and 30s when we get to 20 32 10 years from now. We can really have some hard hard situation for the beat for beef if we don't start tackling all the different all the different parts of the interest and activists who are attacking our industry, he says. I'm not willing to sit around and let them win is like let's develop the technologies and the supply chains that help to answer their frustrations with the beef business. The technology embracing as really really smart people that are developing all this new tools that will help us to do a better job of tracking and tracing and improving our supply chain at about at a