103 Creating a Customer Journey with Mike Lackman, CEO of Trade Coffee
Well Made
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The Variation in Price Is Really Important
Coffee is a cost plus business all the way up and down the value chain. It's really important that we're able to marry people to coffees to which they ascribe real value. Our ability to mirror the go-to-market strategies digitally of our roaster partners, some of whom barely have an online presence but some of whom are becoming more active in Amazon.
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