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67 John Jantsch: The Greatness Sales Strategy

The School of Greatness

CHAPTER

What's Your Thoughts on Pricing?

The only thing that matters when it comes to price is exactly the case you've built at the moment. Don't make the mistake of saying, Would you pay $49 for this? $49 or $149 because they have absolutely no idea. And so another great strategy, I think, is on the front end, you know, go out to your kind of a customers or anybody that you think is your target market and start saying, Hey, I'm kind of thinking about design and course it looks like X. That would be a value.

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