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Ubiquitous Icons: Peace, Power, and Happiness

99% Invisible

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The Journey of the Smiley Face

This chapter explores the intricate world of intellectual property law through the lens of trademark registration, focusing on the iconic smiley face logo. Listeners are taken through the history, controversies, and cultural evolution of the smiley face, illustrating how its meaning has shifted over time. The discussion reveals the complexities of trademark protection and the implications of brand identity, supported by engaging anecdotes and legal scenarios.

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