Episode 64: Listeners Strike Back
Marketecture: Get Smart. Fast.
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Challenges and Complexities of Cookie-Based IDs: Detection and Implementation
This chapter delves into the challenges of identifying and addressing long-standing cookie-based IDs within high-speed databases, post new regulations. It discusses the practices of altering buyer ID fields, technical challenges, and ethical considerations surrounding the use of tech in the ecosystem. The speakers also explore the need for standardized user IDs and contractual agreements in the realm of ad bridging and ID linking.
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