The Power of Word of Mouth

I think a lot of times we underestimate the existing trust networks that are already there in people's local market. We've got a company called sunday which start out selling like, customized fertilizer plans for people's homes and has moved into really ben a solution for your kind of broader home needs. And they lid the mouth and realize that one out of every five customers of theirs has a neighbor that is also a sunday customer. Yet we all underestimate the power of an amazing product that delights people, and the drop to custom aquisition that's sometimes hard to track. If we meet with a founder who has a real clear understanding of what their customers want and has a unique and differentiate offering