Risk: time and opportunity cost

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In this episode, I talk about the parts of entrepreneurship that people rarely tell you about and why so many founders feel blindsided once they’re in it. I share a simple GRIT framework I’ve developed after years of building and breaking businesses, and why understanding these challenges upfront matters more than chasing upside.

We get into the emotional swings, the hidden costs, and why progress often feels slower than expected. I also walk through practical mindset shifts that help you stay steady, focused, and moving forward when things get uncomfortable. This episode is about seeing the full picture before you decide if this path is really for you.

Enjoy!

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