Own Your Business cover image

Discovery call must-dos

Own Your Business

00:00

The Platinum Rule and Communicating Styles

The Platinum Rule requires you to stretch your way of communicating to meet the others where they're at. Each buyer type has a corresponding selling style. The Friend Selling Style is focused on selling a personal connection. Reporters focus on information about their services and products. Influencers focus on their ideas. They sell the Dream.

Play episode from 01:59
Transcript

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app