Melony and Cliff's Year Book

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Melony and cliff obrecht founded their first company together, fusion books. They wanted to take on the entire design market but with no sawfor engineers and not a lot of capital,. So they took a page from on boarding, one, o, one, start simple and work your way up. We intentionally tackled the nath market of school year books because we didn't have the resources or experience to tackle the entire market at the start. The whole point was it was drag and drop tha. But we notice t a lot of people clicked. And so of course, it was really critical that we enabled people to click things and for it to land on their page.

Onboarding isn't just about employees. The often overlooked step-by-step process — to join a product or company — lays the foundation for everything that follows. No one knows this better than Melanie Perkins, co-founder and CEO of Canva. From the moment she started the Australia-based graphic design platform, she knew she had to engage newcomers with simplicity and speed. It took a series of steps: onboard users to her product, one-by-one; onboard investors to help her build; onboard employees in a way that would pass along her values and her vision. Then onboard new investors, new features, new partners, new markets with the same care and ease-of-use — but at scale. With more than 40 million monthly active users and 3 billion designs created, Canva is proof for the magic of onboarding. Cameos: Ron White (Memory Expert).

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