344 - Julian Massler on Measuring and Optimising Retention, Contracts, Pricing and Packaging, and Client Education
High Intensity Business
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Are You Obsessed With Retention?
The ultimate gross strategy is retention m in this business. And so e we would be obsessed with retension. In the beginning, we were like utherd somebody cancelled from like thet say,. Not bot her that they cancelled, but being a, am disappointed by ourselves that somebody cancelled. But these things happen in fitness. People cancel and don't come for various reasons. It's just not what happens in fitnessits its still human nature.
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