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Is There a Future for YouTube?
The way distribution on social media platforms worked was you needed a following. Now these platforms are serving up content based on what people are interested in. Janelle Alaina, who was definitely a unicorn, but with only three videos, she grew to like 3 million subscribers, millions of views. But everyone is underestimating how practical it is to get 5000 subscribers and an extra 50 leads per month.