Apple's first marketing pitch from multi-touch like this is what like Steve green lit it And then the marketing department's okay now we gotta come up with ideas But this is why apple is a product first company like truth. This is why I've second was the second most probable person under jobs in the 2000s. It's because They're designed first designers ran that company Under jobs a second go around so the marketing department. Got a designer's figure out which they obviously did but apple marketing department looked at the multi-touch and they're like, oh Well, merchant rights here. So uh, anyways, yeah, you guys will laugh.
Trung does a deep dive on the 2007 iPhone launch. He discusses Apple’s design process, the iconic iPhone Keynote, what was the first killer app?, why Jobs hated the App Store, the history of multi-touch, Gorilla Glass and much more.
Timestamps:
(00:00:00) - Intro
(00:07:07) - The Convergence of Technology Theory
(00:09:58) - The Fragility of Ideas
(00:15:11) - iPhone Background
(00:18:51) - iPhone's Success by the Numbers
(00:21:06) - The iPhone Development Story
(00:27:40) - Multi-touch Story
(00:42:43) - Apple's Previous Phone Project?
(00:46:08) - The Grind of Building the iPhone
(01:04:22) - The Inside Story of the Iconic iPhone Keynote
(01:07:00) - The Carrier Deals
(01:07:57) - Why Steve Hated the App Store
(01:11:18) - How to build trust with you end-user
(01:13:29) - Gorilla Glass Story
(01:21:16) - Summarizing the iPhone Story
(01:27:42) - Awards and Biggest Lessons
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