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5 Huge Trends That Will Change Marketing In 2023
Marketing Against The Grain
AdWords for GPT?
I actually don't know if we're going to see an AdWords for GPT because a couple of reasons. All those people who build on the open AI API, they're going to want to have a freemium business model. And so I don't think you need to monetize through ads. You can actually monetize through a subscription because you're a service in a smaller segment of the market with a search experience for that market. It's cute that you think the modern capitalism would let a company be like, oh, those economics are good. But we don't because ads sometimes are not the right model.
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