040 | Aligning Team's KPIs and Fact-based Storytelling | Part 2/2 with Julian Davies, Founder of Ostara Vermouth (London, UK)
MAFFEO DRINKS
00:00
Authenticity in Brand Storytelling
This chapter delves into the evolution of content creation, emphasizing the difference between vanity metrics and genuine audience engagement. It explores the significance of authenticity in branding, particularly in the beverage industry, advocating for straightforward storytelling that resonates with consumers’ experiences. The conversation also addresses the challenges of introducing a brand to new markets and the importance of crafting a multi-layered identity that appeals to diverse consumer interests.
Transcript
Play full episode
