MAFFEO DRINKS 040 | Aligning Team's KPIs and Fact-based Storytelling | Part 2/2 with Julian Davies, Founder of Ostara Vermouth (London, UK)
Dec 26, 2023
Julian Davies, founder of Ostara English vermouth and former senior marketer at major brands, shares insights on brand building in the drinks industry. He emphasizes the vital role of bartenders in creating authentic connections and developing brand loyalty. Topics include the dangers of misaligned KPIs, the importance of healthy metrics, and how storytelling can elevate a brand’s identity. Julian stresses the need for genuine experiences over vanity metrics, advocating for storytelling that resonates with consumers.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Intro
00:00 • 5min
Investing in Community: The Art of Brand Building in the Drinks Industry
04:32 • 3min
Beyond the Metrics: Authentic Marketing Connections
08:01 • 8min
Evaluating Success Through Feedback and Metrics
16:01 • 4min
Authenticity in Brand Storytelling
20:06 • 18min
Connecting and Wrapping Up: Next Steps for Engagement
37:38 • 2min