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19min chapter
Microsoft Volume II
Acquired
Analyzing Microsoft's Seven Powers and Business Strategy
This chapter provides a detailed analysis of Microsoft's business strategy through the Seven Powers framework, focusing on how the company has evolved and adapted over time. It delves into Microsoft's utilization of scale economies in the cloud computing sector, its struggles with process power and branding, as well as its emphasis on building trust and high switching costs in the enterprise world. The chapter also explores Microsoft's historical ability to predict future trends and the importance of effective communication in shaping a company's narrative.
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