This chapter discusses the success of Pixar's film Toy Story and the subsequent IPO of the company. It also highlights how Steve predicted Michael Eisner's desire to renegotiate the deal and how Pixar entered into an equal partnership with Disney. The chapter further explains how Ed Catmull scaled up his team while maintaining creativity and introduces the concept of the brain trust, a group that helped solve creative problems.
There's no perfect process for achieving your goals. Accepting that the rules you play by need to be constantly tweaked, hacked or reinvented will open you up to new ways of innovating. Instilling this attitude throughout your organization will help you be boldly differential in your experimentation.
Ed Catmull literally wrote the book on creating a dynamic and sustainable creative culture. Drawing on his experience as co-founder of celebrated animation studio Pixar, and president of Walt Disney Animation Studios, Ed shares his hard-won insights from his career as a pioneering technologist, animator and storyteller.
Read a transcript of this episode: https://mastersofscale.com/
Subscribe to the Masters of Scale weekly newsletter: https://mastersofscale.com/subscribe
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.