Our very purpose statement is reflective of kanathis k m struggle that we have of like marrying people in process with technology. We're trying to enrich the lives of the humans we interact with using technology. So i think, yes, it's been a long journey, but i'm just grateful for the types of leaders that have seen the vision for it. And so from a knowled base standpoint, we are measuring this via the rating system. Do you actually have numbers on ok m has impacted i would say in varying degrees? Where do we have the data? Yes, a reactively like tracking all of it.