Self Promotion

When my book first came out, I got that book cover on a Times Square billboard. It wasn't something that I paid for. Nasdaq put it up themselves. So many of our authors try to do this without succeeding. My PR team wrote me. How did I pull it off? Because I operate on two guiding principles. The first one is, say yes as often as possible. You are giving them something of value. And that is nothing to apologize for.