Doug Yearley, Chairman and CEO of Toll Brothers
The Walker Webcast
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Navigating Tough Times and Transitioning Leadership
This chapter delves into how luxury home builder company Toll Brothers coped with the challenges of the Global Financial Crisis, leading to revenue losses and significant accounting adjustments. It discusses the shift in leadership, emphasizing support from senior leaders and the eventual signs of recovery in the housing market. The chapter also touches on the importance of marketing and branding in maintaining a strong company identity, showcasing the CEO's journey from a lawyer to a marketing-oriented builder.
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