The Importance of Patience in Startups

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Capital One Business looks at entrepreneurs who are solving big problems. Matt Roberts of Comitir talks about turning an old fish processing plant into a gourmet coffee facility. Daniel Obeidallah is the co-founder and CEO of music streaming service Spotify. He says he wanted to bring both musicians and fans to the table with his new company.

Normally, trust = consistency + time. But when you're scaling fast, you have to find shortcuts to trust, with your partners and your users. Spotify CEO Daniel Ek knows a thing or two about this. When he founded Spotify, he did what few disruptors ever do: He worked with the industry he was trying to reinvent. How did Ek build a relationship with a music industry wary of piracy? He found shortcuts to trust. And not just with the music industry, but users to. With cameo appearances from Gustav Söderström (Spotify's Chief Research & Development Officer) and Miles Daisher (Red Bull Air Force).

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