30 Minutes to President's Club | No-Nonsense Sales cover image

#168 - Hall of Fame: Keenan

30 Minutes to President's Club | No-Nonsense Sales

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How to Get Your CFO to Say Yes to a Question

The good people ask the question, they know what problem they're looking for. It's actually the problem you want to find, not the pain. The real problem is the virus but I digress. That's where the pick comes in. If you have the pick and you understand what problems are and what the impacts are and the root causes then you genuinely can embrace those.

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