Mark Ritson on the best campaign of the year, Britain's favourite pint & why being different still matters
Uncensored CMO
Cadbury's Generosity Campaign
The speakers discuss Cadbury's successful generosity campaign, featuring emotional and relatable stories in their ads, such as the recent 'garage' commercial. They highlight the rarity of consistently achieving a five-star rating in advertising and give credit to the agency VCCP and the strong client team. The chapter also touches on the effectiveness of different ads and the importance of longevity in advertising.
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