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413 10X Your Business with Marketing Master Jay Abraham

The School of Greatness

CHAPTER

The U Attitude

"If you want to be interesting, all you have to do is be interested," he says. "You and i are nothing more than either conduits or a, what do you call it? Were vehicles to reach your audien." 'There's a concept that's called the u attitude,' writes David Letterman. "'It's not about me, it's all about you' It goes allway down love, love, i mean, and it's very powerful.'"

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