Warby Parker's signature color is a vivid, cerulean blue. The Blue-footed Boobies' own peculiar web feet were inspired by the brand. Reid Hoffman: For your business to thrive, try building in two directions. Grow your brand personality from the inside out and your customer experience from the outside in.
Some aspects of your brand will be defined by what customers tell you; others, by what you tell them. In their stories of how they scaled Warby Parker from scrappy e-commerce site to comprehensive eyewear and eye care juggernaut, co-founder and co-CEOs Neil Blumenthal and Dave Gilboa give a master class in how to articulate crystal-clear brand values while also building and iterating based on fast customer feedback. Their lesson? Branding isn’t static. It’s a conversation.
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