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Brand while you build, w/Warby Parker’s Neil Blumenthal & Dave Gilboa
Masters of Scale
Building Your Brand Personality From the Inside Out
Warby Parker's signature color is a vivid, cerulean blue. The Blue-footed Boobies' own peculiar web feet were inspired by the brand. Reid Hoffman: For your business to thrive, try building in two directions. Grow your brand personality from the inside out and your customer experience from the outside in.
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