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8min chapter
Say What They Can’t Unhear
Marketing Over Coffee Marketing Podcast
Understanding Identity in B2B Marketing
This chapter explores how identity and beliefs significantly influence decision-making in B2B marketing. It argues for a respectful messaging approach that recognizes the intelligence of potential clients, contrasting it with the negative tactics often found in cold outreach.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode