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#2: Five highly effective negotiation tactics

Nudge

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Influence and Persuade

The rule of reciprocation is powerful. It can subtly shape how we behave, even years after somebody has given us something. So don't go telling someone you'll buy them a coke if they buy raffle tickets off and then sell the tickets. The rule won't affect us all the time. And when it's used in the wrong order, it's less effective, or actually not effective at all.

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