We The  Sales Engineers: A Resource for Sales Engineers, by Sales Engineers cover image

#226 Scripting Your Way to Closing More Opportunities

We The Sales Engineers: A Resource for Sales Engineers, by Sales Engineers

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Why Should Someone Script It?

I don't find that as a big problem. Depends on how you do it. Think of some of the bestpresenters that you've ever seen. Those famous steve jobs product launches and he ted talks were all started by somebody writing down each word, each sentence, each paragraph. And then practising so much that they didn't have to read it and no one would know. It's analogous toel in hollywood, when actors show up on a set, they they're not asked to write a script. They're given a script beforehand that's written by a screen writeor a professional person who writes stories for living every day. So i just feel that it's incumbent

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