#114 - Handling objections with empathy and education (Joe Caprio, Operating Partner @ Glasswing Ventures)
30 Minutes to President's Club | No-Nonsense Sales
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How Early Stage Companies Approach Product Market Fit
The number one thing that all salespeople have to stop doing is being so desperate to prove that they understand what the person is saying. Give the prospect the space to explain why you're not right for them and what they need. The more you can learn about this new department, new vertical, new use case, the better equipped you are to win.
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