RV 73 - Demand Generation Essentials | B2B Insiders
GTM Live
The Importance of Self Attribution
I think 99% of ours are different than last touch. The buyer is telling you typically how they heard about you or what was the most impactful channel. It's a whole different game than seeing like organic search show up from last touch attribution. I feel like I'm really open to trying new things because I don't care if one of my ideas doesn't work, I just put it into practice and I learn. So many people in the marketing department are so risk averse are like hedging on their career playing politics," he said.
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