2min chapter

Behind the Brand with Bryan Elliott cover image

How to Change Your Life & Business: The Science of Getting from Where You Are to Where You Want to Be | Katy Milkman

Behind the Brand with Bryan Elliott

CHAPTER

The Contemplation Bundle

i think adults by the way are wired just like kids we totally appreciate that in our kids and say like yeah they can't focus on the future it has to be enjoyable now. We make the mistake of assuming that as adults we should be able to grin and bear it and push through because we have a fully developed prefrontal cortex. If we just sort of get the less of mary pop-ins and apply it to all ages we could be much more effective and persistentYeah so tell me about the temptation bundle i want to hear more about thatyeah well we actually got into it a little bit already with the math really the idea there is that one way to motivate yourself to do something that feels

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