Aware Prospects Turn Problems Into Solutions

At fite panna, we ran into the situation right in the beginning. Some of our prospects were not aware that the time they were spending writing the same text over and over was actually a problem. It took us awhile to notice that these people would not actively be looking for a solution because they thought they didn't have a reason to. We fixed this by spreading awareness of the problem. Our early customers helped us alot with that. Overtime this kind of turned the unaware teachers into enlightened customers. And finally, the most oware know exactly what you're selling. They know it will solve their blem, and then are just waiting for a good deal.