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12min chapter
#199: Katelyn Bourgoin – How to write great social content (and lessons learned from her recent launch)
Creator Science
Crafting Engaging Social Media Posts with Chocolate-Covered Almonds
This chapter uses a metaphor of a chocolate-covered almond to explain the components of a great social media post, highlighting the importance of a captivating hook, informative content, and a satisfying ending. It delves into strategies for capturing audience attention, building trust through consistent value delivery, and creating a strong personal brand. The conversation also explores the challenges of credibility in content creation and the shift towards creating tailored content for specific target audiences.
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